Add some muscle to the way you tell (and sell)
your story

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Emily standing out of the front of a 7-11 drinking a slurpee
emily sitting on the floor, working on her laptop while talking on a bright red landline phone
7-11 slurpee dropped on the ground
emily sitting on a lounge chair, looking at her phone
'pow sticker'

Brand Strategy

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Social Media

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Content + Copy

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Partnerships + Collaborations

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Campaigns + Activations

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Speaker & MC

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Brand Strategy * Social Media * Content + Copy * Partnerships + Collaborations * Campaigns + Activations * Speaker & MC *

The brains
behind the brawn

Hi, I’m Emily

Shop talker. Brand builder. Story teller. Phone addict. Only child. Gemini.

emily standing against a white wall, holding a pink book in her hand
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comms wavy sticker

Ready to find your
main character energy?

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emily inside of a 7-11, eating a pink donut

Permission to
doom scroll

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BRAND STRATEGY

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SOCIAL MEDIA

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CONTENT + COPY

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PARTNERSHIPS + COLLABORATIONS

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CAMPAIGNS + ACTIVATIONS

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SPEAKER & MC

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BRAND STRATEGY * SOCIAL MEDIA * CONTENT + COPY * PARTNERSHIPS + COLLABORATIONS * CAMPAIGNS + ACTIVATIONS * SPEAKER & MC *

Main Character Energy

it’s taken me a few days to come down from my forage high but believe me when i tell you that 2025 was the best year yet. @orangefoodweek
bring a plate. eaten like a queen this past 10 days and it’s tasted better with friends. see you next year @orangefoodweek 💥
I asked ChatGPT to use everything it knows about me to turn me into a superhero. Here’s what it said: Name: Main Character Emily Tagline: “Strategic. Stylish. Slightly Sweary. Saving the world one brand at a time.” Look: •
peak content. peak chaos. peak ROI. april fools day is the one day a year we all treat clickbait like performance art 🎭 i love to see brands with a sense of humour - who don’t take themselves too seriously, are brave enough to fake a new pro